Is the third time the charm? A new grocery store plans to open at College Terrace Centre before the end of the year. Run by Khaled Taffi and his partners, Real Produce Market will fill the space previously occupied by the College Terrace Market and Khoury’s Market. Teffi runs two wholesale produce businesses in the area, as well as another retail grocery store in San Jose.

As the name suggests, Real Produce plans to offer locally sourced produce (with a focus on organic) and as well as groceries and specialty items from near and far. In addition, there will be a deli, butcher, grab and go area, fresh flowers and coffee. For further plans, read the city staff’s report recommending approval of the project. It includes a letter from Teffi as well as an overview of the proposed business.

The City Council will vote to approve plans for the market at their Monday, November 16 meeting. Residents are encouraged to send feedback to the council at city.council@cityofpaloalto.org before the meeting.